Grounds for Recycling is an innovative hospitality and tourism led campaign designed to help tackle the industry’s unavoidable food waste.

The campaign is running throughout Glasgow this summer (25 July – 13 August), in tandem with the cycling calendar’s biggest event – the 2023 UCI Cycling World Championships.

As coffee and cycling are two closely linked communities, this campaign will see Mharsanta and over 60 of Glasgow’s cycle-friendly coffee hangouts and local roasters join forces to turn used coffee grounds into something better for the planet.

For the duration of Grounds for Recycling, participating sites will see ALL used coffee grounds diverted from food waste bins.  “Where are they going?” we hear you cry. Well, Glasgow’s very own Botanic Gardens. Not only that, but they’ll be transported there by e-cargo bikes. From there, they’ll be turned into compost to build ecosystems that capture carbon, rehabilitate soil, and support wildlife and biodiversity.